All businesses need to generate traffic to boost sales and get more appointments and leads. To do this, business owners must offer valuable incentives to their prospective customer to take a particular action. Travel is the #1 incentive that moves people into ACTION! With low cost and high value, businesses are guaranteed to increase sales and leads with happy customers.
Here is how it works
You want to speak with leads. You call them to try to let them know that if they are interested in selling- you are there to help them. One big problem is competition. You may have 30 or more agents competing for the same geographical farm. What can you do to differentiate yourself from all of the others. You all have a license and work for experienced brokers. You all will tell the owner the same thing about how your company can sell their home faster and for more money.
Agents will leave a pen or a notepad or some other promotional item if they go out in person and knock on doors. You can simply tell a lead– I want to give you a 3 day 2 night getaway–I just want a few minutes of your time in return for us to have a quick conversation.
I have a question for you– Do you think a getaway for a couple of days is going to get the leads attention? Do you think you will have more conversations giving a leads a 3 day 2 night getaway or a pen?
If the prospective customer is not ready to sell right now (most are not) Do you think they will remember the agent that gave them a 3 day 2 night getaway or the agent that gave them a Pen or other trinket?
Do you think that if you keep in touch with them by setting up a drip email campaign or an occasional ringless voicemail to keep your name in mind– Do you think they will call you when they are ready to sell?